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About
Running Bare
Born in Sydney in 1984, Running Bare is the leading women’s
lifestyle and active-wear brand in Australia, with a 20% market share.
The brand incorporates a lifestyle philosophy for women that is synonymous
with confidence, success, positive energy and awareness.
Running Bare began as a small operation specialising in swimwear and
activewear. Brian Powell and Corin Powell, the founders of the company
and with an extensive knowledge of textiles and the fitness industry
behind them, they decided to manufacture and market the product themselves.
Beginning with a licensing deal with Warner Bros., for Ghostbusters
merchandise, RBA was born.
The company expanded internationally in 1995 by exporting to New Zealand
where it now holds a 25% market share. It has two concept stores in
Hong Kong and a growing profile in Asia, Japan and the UK.
Running Bare has two limited edition seasonal
ranges and two stock service ranges of fashion basics. These fashion
basics mix and match with the seasonal ranges.
Running Bare is an active lifestyle brand. In essence, the concept
of Running Bare is based around key items such as crop tops, singlets,
tights and co-ordinates with an increasing influence of outerwear
styles such as T-shirts, shorts and tracksuits. This creates a lifestyle
range that is function oriented while at the same time, appeals to
the leisure market. The key to Running Bare’s success is the
multi-functional character of our garments.
Its performance garments are made exclusively in Australia, from the
highest quality wicking fabrics, primarily Tactel and Microlite.
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The Wahine Swimwear
Range
Wahine has been on Australian beaches for the past 9 years and was
introduced to the Asian market in 1999. Wahine meaning ‘Woman
of the Ocean’ in Polynesian, embodies the unique Australian
beach and summer lifestyle.
Originally launched into the Australian surf market Wahine has now
expanded it’s offer with specialised styling, fits and a more
sophisticated range to meet the needs of Australia’s growing
swimwear market.
Wahine has a “Singles” range to cater for every shape
and size. Styling features tie front halters, triangles, banded tri
tops and tankini’s to match back with tie side, belted, Brazilian
and cheeky boyleg bottoms.
The functional side of Wahine has incorporated soft, moulded or removable
cups to cater for all bust sizes.
Wahine also offers a range of stylised swimsuits featuring exclusive
prints, beautiful fabrics and beaded trims.
Wahine is sold internationally in New Zealand, Hong Kong, Singapore,
Hawaii with a European Launch in progress. |
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